new release DVDs and Blu-ray Discs® at selectredbox® locations
throughout Charlotte, N.C. The addition of video games to the popular
redbox kiosks in the Charlotte area is a test designed to gauge
consumer interest in video game rentals. Charlotte-area redbox
consumers now can rent a variety of video games from the top
platforms, including: WiiTM, PLAYSTATION® 3, and Xbox 360®, for $2 a
night plus tax.
"Video games are growing in popularity, with game enthusiasts across
all generations embracing them as part of workout routines, family
nights and personal entertainment," said Mark Achler, senior vice
president of new business, redbox. "Charlotte consumers will now have
convenient, affordable access to the latest games at about 245 redbox
locations throughout the market during our test."
Halo®: Reach (Xbox 360), NBA 2K11 (Xbox 360 and PLAYSTATION 3), New
Carnival Games (Wii) and Dead Rising® 2 (Xbox 360 and PLAYSTATION 3)
are among the video game titles now available. The number of video
game titles and copies will vary by kiosk and location with new games
being added each week. Local residents can visit www.redbox.com/games
to see a current list of games offered by redbox. Then, once at the
kiosk, users access the touch screen display to determine which titles
and platforms are available at that particular location.
Redbox consumers can rent games at approximately 245 convenient
locations in the greater Charlotte-area, including select Harris
Teeter, Walmart and Walgreens stores, among others.
About Redbox
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar,
Inc. (NASDAQ: CSTR), offers new release DVD and Blu-ray Disc rentals
through its network of conveniently located, self-service kiosks.
Redbox has rented more than one billion movies and is available at
more than 24,000 locations nationwide, including select McDonald's
restaurants, leading grocery, drug and convenience stores, select
Walmart locations and Walgreens locations in select markets. For more
information, visit www.redbox.com.
