For Immediate Release
CHARLOTTE, NC – Lawrimore Communications Inc. of Charlotte has
produced a new search-engine-optimized website for Mint Condition Inc.
(http://www.mintconditioninc.com) to help strengthen its growing
national building cleaning franchise program.
Mint Condition began in Charlotte in 1996 and is now located in Fort
Mill, S.C. The company has a unique two-level franchising operation
that has helped it grow nationwide. Master franchisees buy market
territories, then recruit cleaning franchisees, which are typically
small, family-owned operations that do the actual cleaning of office
and other business buildings. The master franchisees are responsible
for finding building owners and managers who need janitorial services,
then match up the customers with the cleaning franchisees.
"Our model is unique in the industry, and is one we developed to meet
our own needs of growing our business beyond the Charlotte market a few
years ago," said Company President Jack Saumby. "Because our cleaning
franchisees have their own small businesses, they have a vested
interest in the satisfaction of our customers, and typically enjoy
long-term relationships with them. By contrast companies which hire
hourly workers to clean buildings usually experience very high
turn-over, which in turn diminishes expertise and service quality."
"We designed mintconditoninc.com to be totally search-engine-optimized
from the ground up," said Buck Lawrimore, president of Lawrimore
Communications (http://www.Lawrimore.com), a Charlotte marketing and
website design firm. "We researched the terms that all three target
audiences – potential master franchisees, potential customers, and
potential cleaning franchisees – are searching for online. Then we
built separate sections of the website to address the special interests
of each audience. This not only saves time and enhances the experience
for different website users, it also improves search engine rankings to
generate more free traffic to the website."
Mint Condition currently has master franchises in the Philadelphia
area, East Pennsylvania around Allentown, Southern New Jersey,
Raleigh-Durham, and all of Georgia. It is seeking to grow nationwide.
Lawrimore Communications, founded in 1979, provides marketing,
communications, web design, and strategic consulting services to
business, government and nonprofit organizations primarily in the
Charlotte Region. It also partners with specialists worldwide to
provide a full range of cost-effective search engine optimization
(Media Contact: Buck Lawrimore, Buck (at) Lciweb.com, 704-332-4344)