Friday, August 24, 2012

Bank of America Helps Fight Breast Cancer With Everyday Portraits

Bank of America has launched a new microsite in partnership with Susan
G. Komen™, Everyday Portraits, which transforms a picture and a story
into a one-of-a-kind portrait that allows users to honor anyone who
has fought or is fighting breast cancer.
Right before their eyes, the pixels of the image are replaced with the
words from their tribute to create a memorable portrait. When the
portrait is complete, contributors can share their tribute with family
and friends through Facebook, Twitter and e-mail. The site URL is

"Bank of America feels that it is important to put a face to those who
have been fearless, heroic and courageous in their fight against
breast cancer," said Jill Calabrese Bain, Affinity Banking executive
for Bank of America. "In addition to our Pink Ribbon credit and debit
cards, we want to give people the opportunity to honor someone in
their life who has been affected by breast cancer and pay tribute in a
new, creative way."

In addition to Everyday Portraits, Bank of America is a National
Survivor Recognition Program sponsor for the Susan G. Komen Race for
the Cure® series and the presenting sponsor for the Susan G. Komen 3-
DayTM series. The Komen 3-Day is a three-day event that supports
bringing an end to breast cancer with a 60-mile walk, fundraising
participation, community development, and celebration of the special
people for whom each person is walking. The first of this year's 14
walks began during the weekend of July 28-29 in Boston.

"We are proud of the partnership we have built with Bank of America.
Thanks to their longstanding support, they have helped build awareness
while raising critical funds for cutting-edge research and programs
that help men and women in communities across the U.S.," said Nancy
Brinker, founder and CEO of Susan G. Komen for the Cure.

Bank of America

Bank of America is one of the world's largest financial institutions,
serving individual consumers, small- and middle-market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 56 million consumer and small business
relationships with approximately 5,600 retail banking offices and
approximately 16,200 ATMs and award-winning online banking with 30
million active users. Bank of America is among the world's leading
wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals around
the world. Bank of America offers industry-leading support to
approximately 4 million small business owners through a suite of
innovative, easy-to-use online products and services. The company
serves clients through operations in more than 40 countries. Bank of
America Corporation stock (NYSE: BAC) is a component of the Dow Jones
Industrial Average and is listed on the New York Stock Exchange.

Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, that she
would do everything in her power to end breast cancer. Today, Susan G.
Komen for the Cure works to end breast cancer in the U.S. and
throughout the world through ground-breaking research, community
health outreach, advocacy and programs in more than 50 countries with
a special focus on low-resource and developing nations. Visit Connect with us on Facebook and Twitter.