Friday, March 4, 2011

Casting Call for Charlotte-Area Families Ready to Make a Change on Video

Three Charlotte-area health facilities will be hosting a video casting
call for families who are interested in participating in a new
educational documentary program for North Carolina.

The casting calls will take place at the following locations:
• Levine Jewish Community Center of Charlotte (Levine JCC) located at
5007 Providence Road will host casting calls Sunday, March 6, 11am-2pm
and Wednesday, March 9, 6:15pm-8:15pm.

• University City YMCA located at 8100 Old Mallard Creek Road will
host casting calls on Thursday, March 10, 6pm-8pm and Saturday, March
12, 10am-Noon

• Lifestyle Family Fitness Center located at 9915 E. Independence
Blvd. in Matthews will host casting calls Saturday, March 5, 10am-Noon
and Monday, March 7, 6pm-8pm.

The Physical Activity and Nutrition Branch for the N.C. Division of
Public Health has partnered with Professional Communications with the
intention of creating a program that will be fun to watch, but also
serve as a practical guide for North Carolina families to improve
their health through diet and lifestyle changes. They are searching
for a Charlotte family to be featured in the program alongside two
other families currently being cast in Fayetteville and Wilmington.

The call is open to families of all ages, sizes and fitness levels.
The one mandatory requirement? A desire to get healthier! The program
is for anyone who knows they have some unhealthy habits, but have not
yet found the right balance of food and activity to keep them feeling
their best. The families' stories will serve as an inspiration to
others who want to change, but are unsure of where to start.

"Health Crisis in Carolina; Real Families, Real Struggles, Real
Solutions" will be a reality-style documentary video program in which
three families from around the state learn to make healthier food
choices, rethink their free time, and build some form of physical
activity into even their busiest days. TV cameras, and the team's
expert host, will follow each family for one weekend in April, so the
time commitment is relatively small. The show promises no fad diets,
no embarrassing weigh-ins, and no Spandex-clad aerobics instructors
screaming like drill sergeants; instead it will focus on real-world,
no-nonsense solutions to help families form maintainable habits and
avoid common health pitfalls. The families will be guided by a team of
health experts as they learn to best utilize their resources and the
environments where they live, learn, earn, play and pray. The show is
expected to be completed and ready for distribution in August 2011.

For more information or to make an appointment for the Charlotte-area
casting calls, e-mail Russ@professionalcommunications.com. Information
about the program is also available on Facebook.