Saturday, March 6, 2010

TOMS Shoes Announces Its 3rd Annual One Day Without Shoes

In an effort to bring attention to the impact a simple pair of shoes
can have in a child's life, TOMS Shoes announces its third annual One
Day Without Shoes campaign that asks everyone worldwide to go barefoot
on April 8th. Barefoot events around the world from Venice to Little
Rock, Dubai to London have already been planned, with more in the works.

On April 8th communities and individuals will be spreading awareness
about the importance of shoes in parts of the world where children's
feet are exposed to debilitating diseases. So many of the world's
children in developing countries grow up without shoes, having to walk
miles to get food and water, medical help, and attend school (which
often require shoes as uniform). A leading cause of disease in these
areas is soil-based parasites.

One Day Without Shoes participants can pledge their commitment, join
and organize events, and connect with likeminded participants online
at The website will also provide an outlet
for individuals to share their videos, photos, and experiences
spending One Day Without Shoes. Every person who RSVPs for an event on
will have the option to be entered to win a spot on a TOMS Shoe Drop
(some limitations apply). Winner will be announced on May 10th. One
Day Without Shoes t-shirts will be available for purchase from
Threadless at starting March 22nd.

Blake Mycoskie, TOMS Shoes' founder and Chief Shoe Giver, says, "A
shoe company asking people to go barefoot? I know it's odd, but we
are so excited for people to once again join us in One Day Without
Shoes. We ask people to go the day, part of the day, or even just a
few minutes, barefoot, to experience what millions of children endure
every day. Awareness and empathy are the catalysts of change."

The problem is large but the solution is simple. Wearing shoes and
basic hygiene can prevent both infection and disease due to unsafe
roads and contaminated soil. By imagining a life barefoot, we can all
contribute to the awareness of these conditions. Join TOMS Shoes on
April 8th and walk barefoot to support One Day Without Shoes.

For more information visit:

About TOMS Shoes:

In 2006, American traveler Blake Mycoskie befriended children in a
village in Argentina and found they had no shoes to protect their
feet. Wanting to help, he created TOMS Shoes, a company that would
match every pair of shoes purchased with a pair of new shoes given to
a child in need. One for One. To date, TOMS has given over 400,000
pairs of new shoes to children around the world through its giving
partners. For more information, please visit