Tuesday, September 6, 2011

ACS Launches Pink Porch Campaign to Create Awareness and Funds for Breast Cancer

The American Cancer Society (ACS) recently announced that it is
launching the "Pink Porch Campaign." Through the campaign, individuals
are invited to purchase a pink light bulb and install it in a visible
location (such as a front porch or yard light) during October which is
National Breast Cancer Awareness Month.

The pink bulbs are available for $5 at the following ACE Hardware
· Blackhawk Ace Hardware, 4225 Park Rd., Charlotte
· Ferguson's Ace Hardware. 2267 Lincolnton Hwy, Cherryville
· Eason's ACE Hardware, 3347 S. NC HWY 127, Hickory
· Locust Ace Hardware, 217 Town Center Dr., Locust
· Morganton Ace Hardware, 526 W. Fleming Dr., Morganton
· Rockwell Ace Hardware, 229 East Main Street, Rockwell
as well as from the American Cancer Society directly at 1901 Brunswick
Avenue, Suite 100, Charlotte.

"Finding breast cancer early can mean the difference between life and
death," said Dana Hamilton, project manager of ACS Making Strides
Against Breast Cancer in Charlotte. "What could be more visible than
turning a pink light bulb on for your neighborhood to see? These pink
bulbs lit up across the region will serve as a reminder to make that
all important appointment for a medical check-up or mammogram."
Money raised through the Pink Porch Campaign will be added to that
raised during the Making Strides Against Breast Cancer event on
October 29, 2011, at the NASCAR Hall of Fame in Charlotte. More than
5,000 individuals are expected to participate in this powerful and
inspiring event that celebrates people who have battled breast cancer,
educates people about ways to reduce their risk and empowers
communities to join the fight. For more information, visit
StridesCharlotte.org or call 704-552-6147.

All funds will support American Cancer Society breast cancer efforts.
ACS currently invests more in breast cancer research to better
understand, prevent and cure the disease than in any other cancer
site. Of the researchers receiving Society funding throughout the
years, 44 have gone on to win the Nobel Prize. The American Cancer
Society has played a role in nearly every major cancer research
breakthrough in recent history, including:
· funding research into breast-conserving surgery, using
lumpectomy plus radiation for treatment;

· establishing mammography as the gold standard to find breast
cancer early;

· discovering lifesaving treatments (such as Herceptin) to
improve breast cancer survival and drugs (such as Tamoxifen) to reduce
the risk of second or first breast cancer;

· discovering genes for inherited breast and colon cancer;

· confirming the knowledge that genetics, diet, lack of
exercise, and alcohol abuse can increase cancer risk; and

· discovering cancer-causing oncogenes and tumor-suppressor

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly
a century of experience to save lives and end suffering from cancer.
As a global grassroots force of more than three million volunteers, we
fight for every birthday threatened by every cancer in every
community. We save lives by helping people stay well by preventing
cancer or detecting it early; helping people get well by being there
for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by
rallying lawmakers to pass laws to defeat cancer and by rallying
communities worldwide to join the fight. As the nation's largest non-
governmental investor in cancer research, contributing about $3.4
billion, we turn what we know about cancer into what we do. As a
result, more than 11 million people in America who have had cancer and
countless more who have avoided it will be celebrating birthdays this
year. To learn more about us or to get help, call us any time, day or
night, at 1-800-227-2345 or visit cancer.org.