advertising, marketing and public relations firms, Luquire George
Andrews (LGA) today announced it has hired Lauren Sammerson as vice
president of public relations. The appointment provides additional
senior resources for LGA's clients and supports the agency's continued
growth.
As vice president, Sammerson will provide senior-level counsel on the
development and execution of strategic public relations initiatives
for clients including BB&T and Mölnlycke Health Care.
"Lauren has worked on major brands and brings the perfect mix of
corporate and agency experience to LGA," said Judi Wax, LGA's
executive vice president / director of public relations. "We feel
fortunate to have her on our growing PR team."
Sammerson brings a wealth of financial services experience to her new
role with LGA. Most recently, she worked as a senior communications
specialist and corporate spokesperson for Lincoln Financial Group in
Greensboro, N.C., where she managed financial communications including
mergers and acquisitions, issues management, media relations and
foundation relations.
Prior to Lincoln Financial, Sammerson was a communications manager for
ING DIRECT Bank, overseeing media relations, community sponsorships,
financial literacy programs and internal communications to increase
product and brand awareness.
Her previous agency experience includes working with a leading
marketing communications firm in Wilmington, Del. – RT&E Integrated
Communications Agency – on brands such as DuPont, General Electric,
Delaware Lottery and the YMCA.
A graduate of the University of Delaware, Sammerson earned a Bachelor
of Arts degree in communications and a Master of Business
Administration (MBA). She received her Accreditation in Public
Relations (APR) through the Public Relations Society of America (PRSA)
in 2004.
