Wednesday, February 3, 2010

Colgate-Palmolive Awards Starlight Fun Center to Charlotte's Levine Children's Hospital

Colgate-Palmolive has awarded a Starlight Fun Center™ to Charlotte's
Levine Children's Hospital as part of its annual "Show the Love"
online challenge – an interactive campaign that engages the public in
awarding Starlight Fun Centers™ to children's hospitals throughout the

Starlight Fun Center™ mobile entertainment units feature a Sharp
AQUOS™ LCD TV, DVD player and Nintendo Wii™ gaming system to provide
hours of fun and distraction to pediatric patients and their families.
For children who may be facing surgery, enduring long outpatient
treatments or fighting loneliness after hospital visiting hours have
ended, Starlight Fun Centers™ provide a comforting break.

In celebration of its 20 year partnership with Starlight Children's
Foundation, Colgate expanded this year's "Show the Love" online
challenge. In addition to awarding one Starlight Fun Center™ to each
of the 20 participating hospitals, Colgate will be donating one
Starlight Fun Center™ every day throughout the month of February.

Show the Love and help Charlotte's Levine Children's Hospital receive
an additional Starlight Fun Center™ by voting online every day at

"Show the Love" Online Challenge Details
Now through Sunday, February 28, 2010 consumers can visit
to vote for their local participating hospital. The participating
hospital to receive the most online votes by 12:00AM EST , each day
will be awarded a Starlight Fun Center™.

Each participating hospital is eligible to receive a maximum of three
Starlight Fun Centers™. A total of 48 Starlight Fun Centers™ will be
awarded through this year's "Show the Love" online challenge.
Additional rules and restrictions are available on

Colgate-Palmolive Celebrates 20 Year Milestone
Colgate-Palmolive proudly celebrates its 20th year of partnering with
Starlight Children's Foundation, a nonprofit organization dedicated to
helping seriously ill children and their families cope with the
challenges that accompany prolonged childhood illness.

During the two-decade partnership, Colgate has donated more than 1,190
Starlight Fun Centers™ and more than $8 million to Starlight to
promote Starlight's mission and help improve the lives of young
patients and their families.