growing, fast-casual Mexican restaurant chains, is celebrating
December with a special "Spin the Wheel" promotion at the Ballantyne
Quad location on 14021 Conlan Circle in Charlotte. Guests are
encouraged to bring in any valid coupon and trade it in for a chance
to spin the wheel to win a menu discount.
"During the holidays consumers are inundated with coupons they don't
use or need. Salsarita's is offering our Ballantyne customers a
chance to trade any coupon in at checkout for a chance to win a free
menu item or discount," said Patricia Morris, brand manager,
Salsarita's Fresh Cantina. "You can bring in a coupon for an oil
change, dry cleaning or even another restaurant as long as it is valid."
The promotion is being tested at this single corporate location for
the month of December and if successful, will be rolled out to
franchisees nationwide in 2010. Prizes include various discounts off
entrée menu items, a complimentary meal or a free cookie. Guests
landing on the grand prize spot will be entered into a weekly drawing
in which they'll have the chance to win a year's supply of free
burritos. Typically, in-store promotions are piloted at selected
corporate locations and then expanded systemwide based on the
campaigns' effectiveness.
"Many chains discourage couponing, which we feel is counter intuitive
for our fast casual offering since customers are seeking ways to save
on restaurant meals now more than ever," said Paul Mangiamele,
president and CEO, Salsarita's Fresh Cantina. "Ultimately, we want our
customers to become lifetime guests and this unique promotion is
focused on delivering value, while exposing our guests to our
legendary food and hospitality."
Salsarita's specializes in serving made-to-order burritos, tacos,
tortilla pizzas and taco salads. Prepared fresh-daily in each
restaurant, guests can enjoy high-quality dishes featuring ground
beef, grilled chicken, grilled steak, or pork, grilled shrimp and
fresh vegetables. Salsarita's also offers a choice of 13 delicious
fillings and four homemade salsas. Every order is prepared in full
view of customers in a 700-square-foot display kitchen with a
contemporary Hispanic motif.
With new locations opening across the country, Salsarita's is one of
the leading fast-casual fresh-Mexican restaurants in the United
States, and is quickly gaining brand recognition and a reputation for
quality and legendary hospitality.
"In today's tough economy, we thought this would be a unique and fun
way to offer our loyal guests a price break over the holiday season,
said Morris. "We invite family and friends to stop in and take
advantage of the promotion and enjoy our delicious Fresh-Mexican fare."
Salsarita's is currently looking for qualified candidates with food
service, operations or real estate experience to join its team as area
representatives, area developers or single-unit franchisees. The
estimated initial investment for a traditional restaurant is between
$296,700 and $577,100 depending on the real estate selection ranging
from 2,200 to 2,700 square-feet, which includes a $25,000 franchise
fee. The company's comprehensive training and support program
includes a three-week Burrito Boot Camp at the corporate headquarters,
pre- and post-grand opening on-site support and ongoing business
coaching.
About Salsarita's Fresh Cantina
Founded in 2000, Salsarita's Fresh Cantina is one of the fastest-
growing Mexican fast-casual Mexican restaurant chains, recognized for
its people, food and world-class hospitality. Customers can create
delicious made-to-order meals from a flavorful Mexican menu that
offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas
and salads with a wide selection of meats, fresh vegetables and
homemade salsas in lively, family-friendly environment. The company
is currently closing in on its first hundred restaurants with the goal
of opening 200 restaurants by the end of 2012. For general
information, please visit www.salsaritas.com or call 704-540-9447.
For franchising information, please visithttp://www.salsaritasfranchising.com
or call 866.61SALSA.
