Monday, December 14, 2009

24 Hours of Booty to Open 2010 Event Registration Jan. 4 - Slots limited to first 1,200 riders

CHARLOTTE – 24 Hours of Booty, Inc., which runs the Official 24-Hour
Cycling Event of the Lance Armstrong Foundation, announced today that
registration for The Ninth Annual 24 Hours of Booty in Charlotte will
officially open on Monday, Jan. 4, 2010.

The annual charity cycling event – geared for teams and individuals
and open to participants of all ages and skill levels – is scheduled
to roll on the "Booty Loop" in Myers Park from 7 p.m. Friday, July 30
to 7 p.m. Saturday, July 31, 2010. Event registration will be capped
at the first 1,200 registrants. Carolinas Medical Center's Blumenthal
Cancer Center is the presenting sponsor of this year's event where
participants gather at the Queens University of Charlotte athletic
fields for camping, food and fun. For more information about
fundraising commitments and to register for the event, visit

"24 Hours of Booty has become a great tradition in the Charlotte
community as we all join together to raise money for amazing cancer
organizations, so we are excited about kicking off the new decade by
launching our 2010 registration drive," said Basil Lyberg, executive
director of 24 Hours of Booty. "We anticipate the event registrations
closing early as in years' past and urge people to sign up now. We
appreciate the community's support and look forward to another
fantastic event this July."

In addition to the Charlotte event, 24 Hours of Booty will also host
the Second Annual 24 Hours of Booty of Columbia, Md. at Gateway
Business Park "Booty Loop" on Aug.28-29 and its inaugural event in
Atlanta on Oct.2-3. The location is still being determined for the
Atlanta event.

In 24 Hours of Booty's eight-year history, more than 6,000 riders have
raised more than $3.7 million. This year's event in Charlotte included
1,200 riders from 24 different states, and more than 250 volunteers.
Also in 2009, 24 Hours of Booty, Inc.raised more than $1 million with
events in Charlotte, N.C. and in Columbia, Md.

About 24 Hours of Booty
24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity
located in Charlotte that provides extraordinary cycling events that
are safe, fun, and open to all levels of cycling ability. Its mission
is to conduct 24-hour cycling events that increase public awareness,
funds, and support for the Lance Armstrong Foundation and local cancer
organizations. Local organizations include The Keep Pounding Fund at
Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in
Charlotte, and the Ulman Cancer Fund for Young Adults and Johns
Hopkins Medicine in Columbia, Md. For more information, call
704-365-4417 or toll-free at 877-365-4417, or visit

Get updates and the inside scoop about 24 Hours of Booty! Follow us on
Twitter at and become a 24 Hours of
Booty "fan" on Facebook.