drink fasting beverage, has reinvented the Master Cleanse (aka the
Lemonade Diet). The lemonade diet has been around for decades with its
health benefits touted by everyone from doctors to celebrity product
endorsers. Simplifast has made the so-called lemonade detox diet
possible for busy people on-the-go with the world's first ready-to-
drink improved version of the lemonade diet formula. Simplifast is an
ultra functional beverage, forging a brand new category in the high-
growth beverage industry. The cleansing lemonade diet beverage is
experiencing accelerating growth at specialty supermarkets and
regional supplement chains throughout the U.S.
"The lemonade diet has been around for many years with countless
powder and gel mix versions available on the market and endless do-it-
yourself detox cleanse recipes," says Dianna Toomey, Simplifast
Founder and CEO. "Our mission is to promote healthy lifestyles and
proper weight management to all consumers by enabling a wider audience
to enjoy the many health benefits of the master cleanse and lemonade
diet concept."
Some people in the entertainment industry have used the lemonade diet
for rapid weight loss, leading members of the public to follow their
example and use what has been described as an extreme fad diet or as a
crash diet. In 2006, the master cleanse received media attention as a
result of being embraced by some celebrities. The singer/actress
Beyoncé did it for 14 days and lost 20 pounds for her role in the 2006
movie Dreamgirls and Howard Stern's co-host Robin Quivers claims to
have lost 73 pounds using the master cleanse diet.
Similarly, actor Jared Leto says he lost the weight he gained to play
'Mark David Chapman' (he gained 62 pounds) all from the master cleanse
lemonade diet. Anne Hathaway is a devotee of the 48-Hour Detox,
created by celebrity fitness trainer David Hirsch. It is a shortened
version of the master cleanse lemon detox, except the ingredients have
been pre-prepared. Gwyneth Paltrow likes to do a fast or cleanse diet
a couple of times a year. She has tried the master cleanse lemonade
diet and found it worked well for her but, together with her liquid
detox doctor, she has also created some cleansing diets of her own and
is a spokesperson for her doctor's diet cleansing products.
Aaron Petrosky, Simplifast Executive Vice President adds, "You do not
have to have a personal trainer or a time consuming and costly
professionally managed master diet cleanse to achieve optimal weight-
loss and the health benefits from the lemonade diet that facilitates
proper weight management. As one of our Twitter followers recently
commented on Simplifast: 'They are a bit tart, I assume from the lemon
juice, which I actually like. The bottle is unobtrusive, it's not
advertising that you are on a juice fast or embarrassing, like
chugging a Brand X slimming shake or a Brand Y miracle diet (no lie, I
saw a lady drinking one of those and EATING A BIG MAC once)'." For
more consumer testimonials, visit the Simplifast website.
Prior to Simplifast, there was nothing available on the market
specifically designed for the busy, working consumer, where several
pills and laxatives didn't fall into the mix – making fasting and diet
cleansing a very costly and time-consuming endeavor. So many of the
concentrated fasting diet drinks on the market contain toxic
preservatives and have an unappealing taste, plus most all lack the
important nutrients needed to sustain a fasting diet or replace a
meal, leaving people weak and dizzy, and therefore not finishing the
diet cleansing program they started.
About SIMPLIFAST®
Simplifast is the world's first all-natural, ready-to-drink fasting
beverage based on the lemonade diet concept. It contains all the
vitamins, antioxidants, electrolytes and fiber necessary to support
the body and promote detoxification during a fasting diet. Designed
for one, three and seven-day fasting diets, Simplifast is also a great
meal replacement and an alternative to sugary sports drinks,
caffeinated energy drinks and unhealthy snacks and beverages.
Simplifast is packaged in 16-ounce bottles and comes in three flavors
including Lemon, Strawberry and Blueberry.
Unlike other fasting diet programs and products, Simplifast contains a
powerful combination of all the necessary nutrients needed to support
the body and promote detoxification during a liquid detox fasting
routine including: 11 grams of Fiber per serving (44% daily value),
pure lemon juice (3-4 fresh lemons in every bottle), pure organic
grade B maple syrup, potassium, sodium, vitamin E (50%), vitamin C
(100%), vitamin A (50%), vitamin B6 (100%), magnesium (10%), manganese
(10%), zinc (10%) and selenium (10%). Simplifast is all-natural and
contains no preservatives and no artificial sweeteners, flavors or
colors. It is available online at www.simplifast.com and at
Amazon.com, and in leading specialty supermarkets and supplement shops
throughout the U.S and Internationally. For more information, please
visit www.simplifast.com. Twitter, www.twitter.com/simplifast.
