the hot Not Your Daughter's Jeans® (NYDJ) line beginning in October.
NYDJ jeans are designed to flatten your tummy, lift your bottom and
allow you to wear one size smaller. Women with real curves will be
excited to know they can now purchase NYDJ at Belk. Praised by
celebrities such as Rachel Ray, Diane Sawyer and Elizabeth Hasselbeck,
NYDJ is one of the most innovative products offered by the fashion and
beauty industries since control top
pantyhose.
About Belk, Inc.
Based in Charlotte, N.C., Belk, Inc. (www.belk.com) is the largest
privately owned mainline department store company in the United
States, with more than 300 stores in 16 Southern states. The company
was founded in 1888 by William Henry Belk in Monroe, N.C., and is in
the third generation of Belk family leadership.
