give fans more accessibility to discounted race tickets, driver
appearances and fan events at stores, a greater selection of authentic
NASCAR merchandise and a special sponsorship of Bill Elliott at the
Coke Zero 400.
Walmart's Race Time program, launched last year as the largest retail
promotion in NASCAR history, gives fans authentic merchandise and fan
events at Walmart stores in every NASCAR Sprint Cup series race
market. This year, Walmart has more than tripled the number of
companies offering displays of authentic merchandise, doubled the
number of fan events at stores and increased the race markets where
the $99 Walmart Family Track Pack will be offered.
"Our mission is to bring accessibility and affordability to NASCAR
fans," said Rand Waddoups, Senior Director, Entertainment Properties
and Brands, Walmart. "We know our customers love NASCAR, so we are
going to be a one-stop shop where they can save on discounted family
tickets and authentic merchandise, as well as meet some of their
favorite drivers."
The goal for Elliott, who was voted NASCAR's Most Popular Driver 16
times and is one of NASCAR's Top 50 Drivers of all time, is to qualify
and compete at the Coke Zero 400. He will also visit Walmart stores
with his show car before select races.
Steve Phelps, chief marketing officer of NASCAR, said, "Our expanded
partnership with Walmart allows us to further engage and excite our
fans and bring exceptional value. NASCAR fans can now visit a single
destination to stock up on all of their favorite NASCAR merchandise,
tickets and race-day snacks."
Walmart's Race Time 2012 program specifics include:
• Elliott appearances at Walmart stores throughout the racing season
leading up to the Daytona race on July 7, giving fans a chance to meet
him in person.
• In participating race markets, Walmart will offer a $99 Walmart
Family Track Pack that includes four discounted race tickets, four hot
dogs, four sodas and a race program. The package saves fans more than
$100 and will be available online at Walmart.com as well as in
Ticketmaster kiosks in selected Walmart stores.
• NASCAR fan events at stores in every race market throughout the
season will feature real stock car race displays, special appearances
by professional drivers and racing simulator machines.
• Participating stores will offer authentic NASCAR T-shirts, racing
flags and other NASCAR branded merchandise, as well as tailgating food
and beverages.
The $99 Walmart Family Track Pack will be available for the following
Carolina races and others nationwide:
· Dodge Challenger 500, Darlington, S.C. – May 12, 2012
· NASCAR Sprint All-Star Race, Charlotte, N.C. – May 19, 2012
· Coca-Cola 600, Charlotte, N.C. – May 27, 2012
· Bank of America 500, Charlotte, N.C. – Oct. 13, 2012
For additional details, visit Walmart.com/NASCAR.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more
than 200 million times per week at over 10,000 retail units under 69
different banners in 28 countries. With fiscal year 2011 sales of $419
billion, Walmart employs 2.2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart. Online merchandise
sales are available at http://www.walmart.com and http://www.samsclub.com
.
