Tuesday, April 12, 2011

Agencies launch JapanSaver.com to encourage donations to support Japan earthquake relief efforts

As another magnitude 6.6 earthquake rattled northeast Japan this week,
it is yet another reminder of how much Japan needs relief. To that
end, ad agency BooneOakley and digital agency Studiobanks recently
partnered for the launch of JapanSaver.com, a site designed to sustain
awareness and encourage donations to the earthquake victims in Japan.

JapanSaver features a free, downloadable screensaver that displays
simple, yet powerful imagery to help maintain awareness about the
ongoing need for aid in Japan. The screensaver features a sheet of
graph paper scrolling by as a seismograph needle jumps around as
though it's tracking an earthquake. The resulting image is the red sun
of the Japanese flag. The site includes a link that allows visitors to
donate directly to the American Red Cross, as well as Facebook and
Twitter links for users to easily share the site with friends.

"When tragedy strikes, everyone wants to help out the best way they
can. But a few weeks after the earthquake struck Japan we noticed that
when the news coverage tapered off, so did the donations," said Keith
Greenstein, Associate Creative Director at BooneOakley. "That's when
we were inspired to create a free screensaver that could provide a
constant reminder – displayed on the most ubiquitous device in an
office – that the victims in Japan can still use our help."

Said Banks Wilson, Studiobanks' President and Creative Director, "With
JapanSaver, we saw the potential not just for people to download the
screensaver and support Japan's relief efforts, but to share it with
their friends and family. It works within the office environment, but
also allows us to tap into the viral power of social media and spread
this important message across an array of forums."

"Our hearts go out to the people of Japan and the others who survived
the recent earthquake and tsunami", said Kate Meier, American Red
Cross' Regional Communications Director. "With efforts like
JapanSaver.com, people are reminded that they can help the American
Red Cross meet the immediate and long-term needs of earthquake and
tsunami survivors in Japan."

About BooneOakley
BooneOakley is a full-service, award-winning, independent advertising
agency with a client roster that has included Bojangles', State Farm,
CarMax, MTV, Bloom, Mizuno and Visit Charlotte. They were recognized
by Advertising Age Magazine as the 2009 Southeast Agency of the Year.
For more information, visit www.booneoakley.com

About Studiobanks
Studiobanks is an award-winning digital agency specializing in high-
performance websites, interactive games and dynamic mobile
applications. Based in Charlotte, North Carolina, Studiobanks helps
clients around the country communicate and connect directly with their
target audiences using innovative digital marketing platforms. For
more information, please visit www.studiobanks.com.

About American Red Cross
The American Red Cross shelters, feeds and provides emotional support
to victims of disasters; supplies nearly half of the nation's blood;
teaches lifesaving skills; provides international humanitarian aid;
and supports military members and their families. The Red Cross is a
charitable organization — not a government agency — and depends on
volunteers and the generosity of the American public to perform its
mission and is committed to using donor dollars wisely and
transparently. For more information, please visit www.redcross.org.