Friday, December 17, 2010

Registration for 10th Annual 24 Hours of Booty Charity Cycling Event to Open Jan. 5 - Slots limited to first 1,200 riders

– 24 Hours of Booty, Inc., which runs the Official 24-Hour Cycling
Event of LIVESTRONG and the only national 24-hour road cycling charity
event in the country, announced today that it will be kicking off
registration for its three events, including the 10th Annual 24 Hours
of Booty presented by Blumenthal Cancer Center in Charlotte, on
Wednesday, Jan. 5, 2011 at 9 a.m.

The annual charity cycling event in Charlotte – geared for teams and
individuals and open to participants of all ages and skill levels – is
scheduled to roll on the "Booty Loop" in Myers Park from 7 p.m.
Friday, July 29 to 7 p.m. Saturday, July 30, 2011. Event registration
will be capped at the first 1,200 registrants.Carolinas Medical
Center's Blumenthal Cancer Center is the presenting sponsor of this
year's event where participants gather at the Queens University of
Charlotte athletic fields for camping, food and fun. For more
information about fundraising commitments and to register for the
event, visitwww.24hoursofbooty.org.

In addition to the Charlotte event, 24 Hours of Booty will also host
the Third Annual 24 Hours of Booty of Columbia, Md. at the Gateway
Business Park "Booty Loop" on August 27-28, 2011 and the Second Annual
24 Hours of Booty of Atlanta at the Stone Mountain "Booty Loop" in
Fall 2011.

24 Hours of Booty will also offer its reboot program again for the
Charlotte event, whereby reboot riders can ride between 10:00 a.m. –
7:00 p.m. onSaturday, July 30. A $25 registration fee and $100
fundraising commitment is required to participate in the program. All
reboot participants will have full access to drinks and snacks,
receive an event t-shirt, and be eligible for fund-raising prizes. For
more information, contact info@24hoursofbooty.org.

"This coming year will be a banner one for us as we celebrate our
tenth anniversary of the Charlotte event and continue to grow the
events in Atlanta and Columbia," said Basil Lyberg, executive director
of 24 Hours of Booty. "The 2010 Charlotte registration drive closed
out in just ten days so we are anticipating the 2011 registration
drive to fill up even faster. Our goal is to break the 10,000-rider
mark for all years and events combined in commemoration of our tenth-
year event. We look forward to another fantastic event this July and
appreciate the community's support in our fight against cancer."

About 24 Hours of Booty
24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity
located in Charlotte that provides extraordinary cycling events that
are safe, fun, and open to all levels of cycling ability. Its mission
is to conduct 24-hour cycling events that increase public awareness,
funds, and support for the Lance Armstrong Foundation and local cancer
organizations. Local organizations include The Keep Pounding Fund at
Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in
Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md.,
and Children's HealthCare of Atlanta.

In 24 Hours of Booty's nine-year history, more than 7,500 riders have
raised more than $5 million. Last year's events included the Ninth
Annual 24 Hours of Booty presented by Blumenthal Cancer Center in
Charlotte and the Second Annual 24 Hours of Booty of Columbia, Md.,
and the inaugural 24 Hours of Booty of Atlanta, which collectively
raised more than $1.5 million. For more information, call 704-365-4417
or visitwww.24hoursofbooty.org.

Get updates and the inside scoop about 24 Hours of Booty! Follow us on
Twitter at www.twitter.com/24hoursofbooty and on Facebook athttp://www.facebook.com/24HOB
.