Wednesday, September 15, 2010

St. Jude and P&G invite Charlotte Target guest to help fight childhood cancer

Many of the public's favorite household brands have joined forces to
support the lifesaving work of St. Jude Children's Research Hospital®,
one of the world's premier pediatric cancer research centers. From
September 19 - 25, Target guests in Charlotte can help St. Jude in its
fight to find cures and save children with cancer and other
catastrophic diseases by purchasing participating Procter& Gamble
(P&G) brands including Tide®, Charmin®, Bounty® and Pampers® as well
as other manufacturers' brands at Target stores nationwide.

For every purchase of participating brands during the week-long
program, five percent of the purchase price will be donated to St.
Jude, with a total donation of up to $700,000.

"Through this unique program, P&G is providing shoppers with a great
way to support St. Jude Children's Research Hospital," said Richard C.
Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude.
"Families today are making hard choices about how to spend their
dollars, but children battling cancer and other catastrophic diseases
still need help. Simply by purchasing some of their favorite products,
Target guests will be helping St. Jude continue to conduct the
groundbreaking research and provide the lifesaving care that helps
children in communities everywhere."

"P&G is extremely proud to partner with Target and St. Jude to help
make a meaningful difference in the lives of children with cancer and
other catastrophic disease," said Joanne Harris, P&G's Target Team
Leader. "Through our company's Live, Learn and Thrive™ cause, we aim
to reach more than 50 million children in need every year with
programs that help them get off to a healthy start, receive access to
education, and build skills for life."

P&G is one of nine participating vendors in the September program.
Target's September 19 weekly ad, available in Sunday newspapers and
online at Target.com/weeklyad, will include a complete list of
participating brands as well as special values on P&G brands
supporting St. Jude. In addition, participating brands will be
identified with in-store signage during the week of the program.

To find a Target store near you, visit:
http://sites.target.com/site/en/spot/page.jsp?title=store_locator_new

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®,
Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®,
Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®,
Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G
community includes approximately 127,000 employees working in about 80
countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.

About St. Jude
St. Jude Children's Research Hospital is internationally recognized
for its pioneering work in finding cures and saving children with
cancer and other catastrophic diseases. St. Jude is the first and only
pediatric cancer center to be designated as a Comprehensive Cancer
Center by the National Cancer Institute. Founded by late entertainer
Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its
discoveries with scientific and medical communities around the world.
St. Jude is the only pediatric cancer research center where families
never pay for treatment not covered by insurance. No child is ever
denied treatment because of the family's inability to pay. St. Jude is
financially supported by ALSAC, its fundraising organization. In 2010,
St. Jude was ranked the most trusted charity in the nation in a public
survey conducted by Harris Interactive, a highly respected
international polling and research firm. St. Jude was also named the
nation's top children's cancer hospital in the 2010-11 Best Children's
Hospitals rankings published by U.S. News & World Report. For more
information, go to www.stjude.org.