custom homebuilders, has officially confirmed its move into North
Carolina with the announcement of its first two independently owned
homebuilding company franchises in Charlotte – Paragon Homes of
Charlotte, Inc. and Southern Inspirations LLC, confirmed Art
Rutenberg, company founder and chairman. Charlotte will serve as the
homebuilding company's Carolinas Regional headquarters.
Arthur Rutenberg Homes also confirmed its plans to become a leader in
custom and luxury homes in key markets throughout the Carolinas, and
has already committed significant resources towards this goal,
including the development of the Southern Design Collection and the
opening of its South Charlotte office. The new Carolinas Region for
Arthur Rutenberg Homes will operate under the leadership of Region
Vice President Jim Rosewater.
Arthur Rutenberg Homes was founded by Art Rutenberg in 1978 after an
already highly decorated career. Today, he continues to lead the
company and is actively involved in its day-to-day operations.
Honored as National Builder of the Year and inducted into the National
Home Builders Association's "Legends of Residential Homebuilding," Art
Rutenberg, through his nearly 60 years of service and leadership, has
become an icon in the homebuilding industry. And as Jim Rosewater
stated, "Art is truly an inspiring and exemplary visionary. His
contributions to both custom and production builders throughout the
country are well recognized and deserved."
In the Carolinas, Arthur Rutenberg Homes plans to award additional
franchises to qualified and select builders, with plans for at least
one additional builder in Charlotte. The two initial Charlotte
franchises will start building new homes in a seven-county area that
includes Mecklenburg, Cabarrus, York, Iredell, Union, Gaston and
Lincoln counties. In South Carolina, the first Arthur Rutenberg Homes
franchise in the region was awarded in 2007 to Monterrey Bay Homes in
Myrtle Beach.
As Art Rutenberg stated, "Our franchises are represented by talented,
local custom builders who recognize the value of our operating model
and have the desire to grow and sustain a successful building business
through good times and bad. We offer a proven format that supports
long-term growth through pre-sales rather than spec building. It's
long been a better and smarter way to operate."
As Rosewater emphasized, "One of the unique aspects of Arthur
Rutenberg Homes is its ability to deliver high quality, cost-
efficient, fully customized homes quickly and reliably for our
customers. It all starts with our unique Rapid Pricing process which
customers appreciate because it lets them know exactly what their home
will cost, up front."
Local industry consultant Diane Austin, president of Builder +
Developer Advisors, who has assisted Arthur Rutenberg Homes with their
Carolinas entry, commented that "The Charlotte real estate community
is very fortunate to have Arthur Rutenberg Homes enter this market.
Art Rutenberg, truly a living legend in this industry, has always been
a hero of mine, since the '80s. He's a man of passion and exemplary
integrity and has devoted his entire life to delivering the best home
and value for the homeowner."
Introducing Arthur Rutenberg Homes Franchise –
Paragon Homes of Charlotte, Matthews, NC
The new Arthur Rutenberg Homes franchise, Paragon Homes of Charlotte,
is co-owned by Jim Rosewater, who is the company's Region Vice
President for the Carolinas, and Mitch Genda, well known and long time
Charlotte builder, who will serve as Building Company President. The
franchise's new offices are located in Matthews, NC.
According to Rosewater, Paragon Homes will build single-family homes
in prominent communities located throughout the greater Charlotte
area, initially in Mecklenburg and York Counties.
Today, Paragon Homes officially announced they have selected Crescent
Communities' Springfield, in Ft. Mill, as the site for the Charlotte
market's first Arthur Rutenberg Model Home. The Springfield model
home will also represent the first home design in North Carolina from
the new Southern Design Collection.
"The Crescent Communities team is honored that Arthur Rutenberg Homes
has selected Springfield as the location of their first Charlotte-area
model. We're confident that Jim Rosewater and Mitch Genda will
continue the company's long-standing tradition of quality in
Springfield," stated James Martin, Vice President, Crescent Communities.
Paragon Homes also officially announced featured builder positions
within three Charlotte area luxury home communities. In addition to
Springfield, the company will build Arthur Rutenberg Homes in Paris
Projects' Cheval luxury home equestrian community near South
Charlotte; and Maxwell Developments' waterfront community Heron Cove
on Lake Wylie, SC.
Introducing Arthur Rutenberg Homes Franchise –
Southern Inspirations, LLC, Kannapolis, NC
The new Arthur Rutenberg Homes franchise Southern Inspirations, LLC is
owned by homebuilding industry veteran George Kiser and located in
downtown Kannapolis in Cabarrus County. Steve Liebentritt, who was
formerly vice president of operations for KB Homes in Charlotte, has
been named Building Company President.
According to Kiser, Southern Inspirations will build single-family
homes in prominent communities located in Cabarrus County, Iredell
County, the Lake Norman Area/ Mooresville, Davidson/Cornelius and
North Mecklenburg County. Communities and model home locations will
soon be announced.
As Kiser further stated, "We are so excited to be a part of bringing
this legendary product to the Charlotte area. These homes have great
versatility for today's varied lifestyles. Open floor plans, designs
for multi-generational living, extraordinary outdoor living areas, and
featuring award-winning single level and first-floor master suite
plans."
Arthur Rutenberg Homes Introduces New Southern Design Collection
The new Arthur Rutenberg Homes franchises will offer new Southern
Design Collection home designs. Home buyers can also select from the
Arthur Rutenberg Home Florida Design Collection, currently comprised
of 80 home designs, including many award winning designs. Plans range
in size from 1,800 to 7,000+ square feet.
Professionally decorated model homes in select communities will
showcase and set the standard for homebuyer expectations and introduce
new buyer trends. Arthur Rutenberg Homes will build both within
existing new home communities and for homebuyers who already own their
own homesites.
One of America's most recognized new homes sales trainers, Bob Schultz
has described Art Rutenberg as "a world class visionary and business
man" who has, in his words, "brilliantly created the Arthur Rutenberg
franchise that has become one of the most respected and trusted high
quality homebuilders in the country." Schultz, who founded the New
Homes Sales Specialists, was recently named to the national
homebuilding industry's hall of fame as a Legend of Residential
Marketing, a distinction that Art Rutenberg has also received.
As Schultz further stated, "I work with homebuilders all over the
world, and can say with confidence that Arthur Rutenberg Homes sets a
high standard by which all homebuilders can be judged. Homebuilders,
large and small, come and go through economic cycles, but for more
than four decades, Arthur Rutenberg Homes has maintained an
unparalleled reputation for consistent quality and integrity."
Headquartered in Clearwater, FL, Arthur Rutenberg Homes currently has
29 independently owned and operated franchises in the Southeast,
Florida, Georgia and the Carolinas.
To learn more about Art Rutenberg and Arthur Rutenberg Homes, please
visit www.ARHomes.com.
