Thursday, May 6, 2010

7 For All Mankind in Charlotte Opens First Store in Charlotte

On May 7th, 2010, luxury denim-lifestyle brand, 7 For All Mankind,
will open its first branded retail store in Charlotte. The new store,
the brand's 24th, will be located at The SouthPark Mall – Charlotte's
premiere shopping destination.

The 2,100 square foot space is located in the Southpark Mall, situated
in the heart of Charlotte, North Carolina. This luxury shopping
destination is also home to other high-end brands such as Louis
Vuitton, Neiman Marcus and Hermes. Customers will be able to shop the
brand's full assortment of women's and men's denim and sportswear,
footwear and eyewear. 7 For All Mankind will continue to offer its
clientele premium shopping services such as on-site tailoring,
refreshments, personal shopping and appointment selling.

The Southpark store will feature design characteristics similar to
other 7 For All Mankind retail locations but it will also uphold a
regional feel. This store design concept focuses on clean
architectural lines and industrial elements. The space will feature
galvanized steel pipe fixtures that line the perimeter walls, white
washed plywood fixtures, and a fireplace fixture clad in Siberian Oak
wood planking. A vintage Pucci decorative pendant will be suspended
over the chic seating area that includes a pair of vintage "Penta"
chairs in steel with original leather-trimmed canvas.

"We are very excited to have a branded presence in Charlotte, and we
look forward to providing the city's shoppers an excellent retail
experience. Southpark Mall is a top shopping destination, with high
traffic and a clientele who loves and appreciates luxury, making it a
perfect partner for the brand. It is an A-Plus shopping center and we
feel quite confident that 7 For All Mankind fit in well to its already
excellent designer boutique line-up," said Aaron Battista, VP of
Retail at 7 For All Mankind.

7 For All Mankind's premium jeans literally exploded onto the scene in
2000, quickly earning critical acclaim and an immediate following for
its innovative use of fits, fabrics, and finishes in denim. During
the past decade, 7 For All Mankind has become both an established
modern classic for its sophisticated fits as well as a leading
trendsetter for its newest fashion washes and designs, collaborating
with many prominent designers including Pucci, Zac Posen, Azzedine
Alaia, The Great China Wall, and Evan Yurman. Redefining the fashion
landscape by merging the worlds of denim and couture, 7 For All
Mankind's fashions continue to make headlines, often featured in many
of today's premier lifestyle and celebrity publications including
Lucky, Vogue, Glamour, Cosmopolitan, Marie Claire, Teen Vogue, People,
InStyle, Life & Style Weekly and InTouch Weekly.

7 For All Mankind at The Southpark Mall is located at 4400 Sharon Road
in Charlotte, North Carolina. Beginning on Friday, May 7th, the store
will be open Monday through Saturday from 10am until 9pm and Sunday
from 12:30pm to 6pm.

About Seven for All Mankind, a division of VF Contemporary Brands, Inc.

Seven For All Mankind, a division of VF Contemporary Brands, Inc. is
the world's premiere brand of luxury denim-lifestyle products.
Founded in 2000, the Los Angeles based denim brand launched the
premium denim craze due to its now famous "fit". The brand continues
to focuses on innovation in fabric, fit and finish. The multi-
category brand features denim, sportswear and accessories collections
for both men and women. Products can be found in freestanding Seven
For All Mankind boutiques, on-line at, luxury
department and specialty stores in over 80 countries worldwide. Seven
For All Mankind is a wholly-owned subsidiary of VF Corporation. For
more information about VF, please visit their website:
For more information about Seven For All Mankind, please visit: