agency, announced that it is holding a virtual casting call for a
reality-style program titled "Health Crisis in Carolina: Real
Families, Real Struggles, Real Solutions." The agency is looking for
interested families in the Charlotte metro region who are motivated to
improve their health to participate in the project. Details about the
virtual casting call are online at www.ProfessionalCommunications.com
and the deadline for submissions is Monday, Feb. 7, 2011.
Professional Communications has been awarded a contract to produce
"Health Crisis in Carolina: Real Families, Real Struggles, Real
Solutions" on behalf of the Physical Activity and Nutrition (PAN)
Branch of the N.C. Division of Public Health. The PAN Branch is
addressing the growing obesity rate in North Carolina with a statewide
social marketing campaign.
"North Carolina continues to see a rise in the prevalence of obesity
and chronic disease," said Ruth Petersen, MD, MPH, section chief,
Chronic Disease and Injury Section, North Carolina Division of Public
Health. "One of the best ways to reverse this trend is for people to
see how the choices they make and the environments in which they live
can be changed. Empowering and enabling real families in everyday
situations to ask their schools, worksites and communities to make the
healthy choice the easy choice will serve as an example for others to
take control of their health."
"Health Crisis in Carolina" will be a reality-style program in which
families from Charlotte, Fayetteville and Wilmington, N.C. will learn
to make healthier choices and learn how their environments impact
their choices. Cameras will follow each of the three families over the
course of one weekend in April. The families will be guided by a
health expert as they learn to make healthier choices and to influence
the environments where they live, learn, earn, play and pray. The show
is expected to be completed and ready for distribution in August 2011.
"We're excited about the idea of documenting real North Carolinians
who want to live healthier lives, but need some practical advice on
how to take those first important steps. We'll be giving these
families and our viewers easy-to-follow suggestions from health
experts across the state," said
Wendy H. Gill, producer of "Health Crisis in Carolina: Real Families,
Real Struggles, Real Solutions" and co-owner of Professional
Communications.
Interested families are asked to create and post a short audition
video of themselves on YouTube, explaining why they would like to
improve their eating habits and become more physically active. To
complete an Audition Questionnaire and submit an audition video,
visitwww.ProfessionalCommunications.com and go to "Documentary and TV
Programs/Auditioning Now." Information is also available on Facebook.
In addition to Charlotte, Professional Communications is holding
virtual casting calls in Fayetteville and Wilmington, N.C.
About PAN
The Physical Activity and Nutrition (PAN) Branch is housed within the
N.C. Division of Public Health, N.C. Department of Health and Human
Services. The PAN Branch works to promote increased opportunities for
physical activity and healthy eating through policy and environmental
change. The vision of the PAN Branch is a healthy North Carolina where
people eat smart and move more, reducing disease and improving their
daily quality of living. Each day in an individual's life is filled
with physical activity and healthy eating at school, work, faith
centers and in the community. More information is available at http://www.ncpanbranch.com
.
About Professional Communications
Based in Matthews, N.C., Professional Communications specializes in
creative video production and video marketing. More information is
available at http://www.professionalcommunications.com/ or by emailing Reality@ProfessionalCommunications.com
.
