Wednesday, November 24, 2010

Bank of America Introduces Online Car Buying Center

Bank of America has introduced the Car Buying Center, a unique online
resource designed to make shopping for a new or used car easier for
consumers. By using the site (www.bankofamerica.com/carbuyingcenter),
consumers can take advantage of Bank of America's car buying power as
a leading auto financier and benefit from the low price guarantee on
new cars purchased through the site. This new online research and
purchase tool is powered by Zag, a division of TrueCar Inc. and a
leading provider of private-label online and mobile car buying programs.

"Bank of America is committed to developing innovative products and
services that meet our customer's changing needs," said Ellie Clarke,
president, Bank of America Dealer Financial Services. "We're listening
to our customers and understand they are looking for an easy and
convenient way to shop online for a vehicle. At our online Car Buying
Center, you can compare prices, see photos and read user reviews,
customize your options, get a low price guarantee from certified
dealers, and apply for a loan on a new or used car. It's all in one
place."

Car Buying Center enhances the car buying experience for customers by
making it easy to research inventory and get:


• A competitive, upfront price in writing, which will be honored by
Bank of America certified dealers.
• The ability to lock in a haggle-free price with a local Bank of
America certified dealer while online.
• Average savings of $4,356* off MSRP (Note:Prices vary by area.
Savings are based on actual customer transactions reported by Zag as
of October 1).
• The ability to apply for a loan to finance a new or used car
purchase.

Car Buying Center connects consumers with over 4,000 Bank of America
certified dealers across the country who are committed to upfront,
haggle-free pricing and the bank's standard of excellent customer
service. Customers can then benefit from Bank of America auto
financing, which provides clear and easy-to-understand terms and
conditions at attractive rates.

For more information, visit www.bankofamerica.com/carbuyingcenter.